Branding Standards
Founded in 1949, the ºÚÁÏÍø oversees primary and secondary public education by providing leadership, guidance, and support to school systems. Our vision is to prepare every child for success in college, a career, or the military.
We have developed our brand guidelines and writing style guidelines to help everyone maintain the ºÚÁÏÍø brand. By utilizing these guidelines, you are doing your part by reinforcing our image and brand.
The ºÚÁÏÍø Brand Guidelines establishes guidance on our brand identity, voice and tone, key audiences, logo requirements, approved fonts and colors, and other visual guidance.
Use the ºÚÁÏÍø Brand Guidelines for specific guidelines on elements associated with our brand.
Our logo is one of the most recognizable illustrations of our brand. There is one unifying logo-the ºÚÁÏÍø logo. However, there are various ¡°lock-ups¡± that identify our agency and programs as part of the ºÚÁÏÍø brand. Use the ºÚÁÏÍø Brand Guidelines for specific details about logo usage.
To request the ºÚÁÏÍø logo or sub-brand logos of the agency, email communications@tea.texas.gov.
Fonts tend to bring together all the components you need to communicate our brand. The primary font of ºÚÁÏÍø is Open Sans but there is variety and flexibility in the secondary fonts if needed.
Use the ºÚÁÏÍø Brand Guidelines for specific details about our fonts and shortcuts to downloads.
The ºÚÁÏÍø Writing Style Guide, which establishes writing, editing, formatting, and design standards for all content produced on behalf of ºÚÁÏÍø. The guidance applies to content distributed in any format, including documents, web content, slide presentations, videos, social media, and more.
Use the ºÚÁÏÍø Writing Style Guide for specific details about writing and formatting standards.